The LaLiga outfit, FC Barcelona, has announced a new multi-year sponsorship deal with the global community that intends to make the world go vegan and live on a plant-based diet, VeganNation. This newly-inked association will run until June 30, 2025.
For the next three seasons, the groups will collaborate to inspire a fresh era of environmentally conscious fans. The main goal of the partnership is to emphasize the value of sustainability and environmentally responsible practices among their international society of fans and followers.
The agreement with VeganNation is in line with the sustainability objective of FC Barcelona’s 2021-26 Strategic Plan, which is addressed in economic, sporting, and environmental terms. The latter is a research area in which VeganNation works thoroughly through its app. The platform draws together those people who believe that it is imperative to respond ingeniously and sustainably, while also linking companies and organisations that operate in accordance with these eco-friendly values, using environmental, social, and governance (ESG) standards.
The contract also covers affiliation rights with the men’s and women’s first teams, along with hospitality rights and the formation of content for publication on the club’s channels. Both the parties included will collaborate on multiple tasks centred on sustainable living, particularly the circular economy and awareness.
Juli Guiu, Vice President, Marketing Area, FC Barcelona, said, “We are pleased to announce a new alliance in the field of sustainability, together with a partner that seeks to connect people in order to move towards a world that is more respectful of its environment in the future. In addition, this partnership allows us to continue to strengthen our commitment in this area, which is one of the pillars of the Club’s Strategic Plan, which wants to promote initiatives that allow us to be sustainable from an economic and environmental perspective.
“Also, this alliance highlights once again how the brands trust in FC Barcelona to reach the whole world thanks to the wide following the Club has at a global level”.
Isaac Thomas, CEO of VeganNation, commented, “This historic partnership with FC Barcelona gives both of us a unique opportunity to channel the power, the passion and the dedication sports has in the lives of people worldwide towards real impact for our planet. Working with FC Barcelona will lead and foster a more environmentally responsible community of individuals and the sport itself, while protecting our planet and shaping our shared future.
“This partnership is the beginning of a worldwide campaign where more clubs will join the calling and create real and practical impact for our communities all over the world.”