Atlético de Madrid and ComAve form alliance to enhance fan experience

Starting from the 2024-25 season, ComAve's branding will be displayed on the shorts of Atlético de Madrid's first team's uniform.

The LALIGA club, Atlético de Madrid have developed a partnership with the global leader in e-commerce, ComAve.

Starting from the 2024-25 season, ComAve’s branding will be displayed on the shorts of the club’s first team’s uniform.

With this sponsorship agreement, ComAve’s modern digital solutions are introduced to the forefront of Spanish football, and Los Colchoneros become the first Spanish team to benefit from this forward-thinking business. The strategic alliance will improve the fan experience and offer cutting-edge solutions that will revolutionise the way fans interact with the team.

Furthermore, this arrangement also solidifies ComAve’s dedication to sports innovation while propelling Atlético de Madrid into a new digital era. The agreement also represents the club’s commitment to providing innovative and one-of-a-kind experiences to its global fan base.

Jassim Sulaiti, Regional Manager of ComAve, said, “ComAve is delighted to team up with one of the most renowned football clubs in the world. Together, we aim to enrich the fan experience and bring innovative solutions to the sports world.”

Óscar Mayo, Atlético de Madrid, General Manager of Business and Operations, commented, “We are glad to inform that we have entered into a new partnership agreement with ComAve. This collaboration is an innovative step forward in the digital realm for our club. ComAve will support us in further expanding our horizons and providing new and unique experiences for our fans.”

ComAve offers digital e-commerce services to a number of Europe’s best football clubs, including AFC Ajax, Crystal Palace FC, and AC Milan.

There isn’t much more for the team to achieve, as it is already fourth in the points table and faces no pressure to drop below that position. Regardless, with four games remaining, the team will be wary of taking risks and will play conservatively in order to maintain their CL berth.

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