The British Formula 1 team, Aston Martin Aramco Cognizant has announced a long-term deal with the fashion apparel and accessories entity, stichd.
Following the partnership, stichd has been named the official merchandise partner of Aston Martin Aramco Cognizant.
AMF1 Team is proud to announce that stichd will become our Official Merchandise Partner from 2024.
— Aston Martin Aramco Cognizant F1 Team (@AstonMartinF1) June 7, 2023
This agreement will see the company take on exclusive rights to design, produce, and distribute AMF1 Team's fanwear and accessories.
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Through this deal, the company will possess exclusive rights to design, produce, and supply AMF1 team’s fanwear products from the beginning of 2024 FIA Formula One World Championship season.
Another aspect of this esteemed pact is that the fashion brand has also been named the official e-commerce partner of AMF1 team, getting global distribution rights to sell AMF1 Team branded apparel and accessories across several online and offline channels including astonmartinf1.com and the Fuel for Fans online store.
During every Formula One race weekend from 2024, the racing team will sell team replica apparel and accessories, special-edition collections and fanwear at fan retail stores operated exclusively by the company.
Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, said, “We really feel the passion and intensity of our fans. This year, we’ve witnessed huge growth in our audience – particularly as the team’s on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fanwear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year’s first collection.”
Nina Nix, CEO of stichd, commented, “We are beyond excited to join forces with AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team.”
Coming from the house of Puma, stichd is a leading fashion apparel brand which manufacturers fashionable clothings, which can help the people to look good and increase their fashion quotient. The brand is currently headquartered in Hertogenbosch, Netherlands.