The Formula 1 team, Aston Martin have announced a new sponsorship deal with the national flag carrier of Saudi Arabia, SAUDIA.
As part of the deal, the brand has been named the official global airline partner for the 2023 season.
Via its cutting-edge hub at King Abdulaziz International Airport in Jeddah and other significant stations around the Kingdom, SAUDIA connects visitors to the Kingdom from more than 100 locations throughout the world.
SAUDIA will travel to races in Bahrain, Italy, Spain, Monaco, Canada, Great Britain, Austria, Belgium, the Netherlands, Singapore, Japan, the United States, Qatar, and Abu Dhabi, allowing fans to watch the 2023 Formula 1 season.
SAUDIA has started a worldwide competition in conjunction with the collaboration as part of the airline’s commitment to providing passengers with extraordinary experiences. Fans will have the possibility to win an amazing AMF1 experience at one of the numerous Grand Prix locations that SAUDIA travels to.
Saudi Arabia has reaffirmed its commitment to offering world-class services and introducing new lines to open up the country to the rest of the globe. The national carrier has added new routes to its global network, including ones to Seoul, South Korea; Mykonos, Greece; Barcelona and Malaga, Spain; Zurich, Switzerland; and Barcelona, Spain.
Khaled Tash, SAUDIA Group, Chief Marketing Officer, said, “We are very excited to expand SAUDIA’s strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula 1 Team. Together, we look forward to providing unforgettable experiences for Formula One fan in the Kingdom and beyond throughout the 2023 season.”
Jefferson Slack, AMF1 Managing Director, Commercial and Marketing, commented, “We are delighted to welcome SAUDIA onboard, and it’s a great pleasure to announce our new partnership ahead of the Kingdom’s round of the World Championship in Jeddah this weekend. Clearly, there’s a strategic alliance between the worlds of air travel and Formula One – we will explore that together, as well as look to efficiently manage our global travel footprint.
“The arrival of SAUDIA not only underlines the opportunities that Formula One presents to companies on an unprecedented global scale, it also highlights the strength and appeal of the Aston Martin name to like-minded brands looking for unique, collaborative partnerships. We look forward to the season ahead and to creating exciting new projects and experiences with SAUDIA and its customers.”