Asian Footwears, a Delhi-based footwear brand, has named the former Indian captain, Mahendra Singh Dhoni as its new brand ambassador.
This new agreement has been inked in order to establish a revolutionary alliance that blends dependability, toughness, performance, and style.
Along with MS Dhoni, Virender Sehwag is another brand ambassador from the Indian cricket fraternity.
Asian, a thirty-year-old company, has a diversified portfolio and is one of India’s most well-known and rapidly expanding footwear companies. By encouraging continual innovation through a strong full-stack manufacturing process and rigorous quality inspections, it has adjusted to the needs of the moment.
The announcement, which comes after a recent INR 225 crore investment round from Motilal Oswal PE, is a significant step in realising the company’s aim to supply high-end Made in India items to the international markets.
The brand’s most recent line of goods, including the Ultracore, Twinspring, and Metacushion series, have received outstanding feedback for their looks, functionality, and style. Asian Footwears is present throughout all of India with more than 10,000 stores and is offered on all major e-commerce platforms. It also has aggressive expansion ambitions for its network of premium brand stores. Asian now operates 13 locations across Delhi-NCR, Haryana, Uttar Pradesh, and Gujarat.
Rajinder Jindal, Chairman & MD, Asian Footwears, said, “We wanted to associate with someone who has a natural fitment with our brand ethos and MS Dhoni seemed the perfect choice. Just like Dhoni, Asian Footwears stands for excellence, reliability, and a relentless pursuit of perfection. Both share a deep-rooted commitment to delivering exceptional performance and winning the hearts of their audience.
“Dhoni is also known to be dependable, and for most Asian users, we are known to be solid & sturdy who provide excellent comfort, support and durability, under all circumstances.”
Mahendra Singh Dhoni, Former Indian Cricket Captain, said, “I am thrilled to announce my exciting collaboration with Asian Footwears, a brand that embodies the values of excellence and unwavering determination. Through this partnership, I am eager to explore the remarkable range of stylish shoes across various categories that Asian Footwears has to offer. This association allows me to align myself with a brand that resonates with the aspirations of the Indian masses.
“Together, we aim to inspire individuals to chase their dreams and take confident strides, while Asian Footwears ensures that they make the right choice of footwear, providing comfort and style every step of the way.”
Aayush Jindal, CEO, Asian Footwears, said, “The name Mahendra Singh Dhoni creates magic in the hearts of people not only in India but globally. People take him as a mentor and a guide and more importantly a man with substance. He has an immense followership not only as an iconic cricketer but as a simple and down to earth human being. With this association, Asian Footwears aims to connect with its customers on a deeper level, leveraging Dhoni’s iconic status and inspiring persona to reinforce the brand’s values and elevate its presence in the market. We are extremely proud of having MSD in our team and look forward to play a long innings.”
Vikas Hasija, a Representative from Midas, said, “We are excited about the collaboration between MS Dhoni and Asian Footwears. I have had the opportunity to closely interact with the young and agile team at Asian. Their passion, dedication, and commitment to crafting exceptional footwear are truly commendable. I firmly believe that the team at Asian Footwears possesses the intrinsic capability to create a lasting impact in the footwear industry, embodying the essence of MS Dhoni sir’s values and excellence.”