The Serie A team, AS Roma have unveiled a new association with one of the leading online entertainment platforms, 678.com.
With this development, 678.com has been named the Asian online betting partner by the Yellow and Reds.
Jason Fong, 678.com, Brand Manager, said, “This partnership means a great deal to both brands and brings together AS Roma’s passionate fans with the many users of 678.com.
“The club’s history and prestige are a positivity boost for our brand and I am sure this union will enhance our expansion strategy.”
The association between the two parties involved enables 678.com to enjoy exposure on Asian channels via virtual pitchside LED hoardings during the Jose Mourinho-led club’s home fixtures. Along with the above-mentioned privileges, the entertainment platform has also earned the right to leverage the AS Roma brand as a strategic asset for promoting its digital handles.
Prior to this arrangement, earlier this month, AS Roma also announced an agreement with the previous collaborator, adidas.