The Serie A team, AS Roma have inked a partnership extension with a sports infotainment platform, StarCasinò Sport.
With this development, the brand will continue to act as the club’s infotainment premium partner for the 2023–24 season.
This continues the previous season’s partnership, which will move over parts of its production obligations, including sending out interviews with AS Roma players, news, previously written stories, and more.
Fans of the Giallorossi will additionally be allowed to compete in numerous promotions during the upcoming season for the chance to win AS Roma-themed goodies such as VIP tickets to the Stadio Olimpico and personalized jerseys.
The Italian gambling market went through a recent overhaul to make way for the “Tax Delegation Law,” which mandates that the gambling industry in the nation undergo a reorganization of tax duties and the implementation of new player safeguards in order to establish a more transparent and accountable industry.
Currently, all forms of sports betting advertising are outlawed nationwide. Operators and sports organizations disagree, claiming that this restriction is hurting Italian sports as a whole. High-ranking Italian sports officials have also voiced their opinions, like Gabrielle Gravina, president of the Italian Football Federation (FIGC), who called the government’s actions unwelcome and pulled down the whole sports industry.
Michael Wandell, Chief Commercial & Brand Officer of AS Roma, commented, “We are very excited to welcome back StarCasinò Sport back into our esteemed family of partners. With StarCasinò Sport, we share a common objection for our platform, namely, to prioritise our most passionate supporters, bringing them ever closer to the team they support and love.”
Stefano Tino, Managing Director of StarCasinò Sport, said, “The renewal of our partnership with AS Roma is great news for us. We are especially happy to continue our collaboration with the club and the Giallorossi players. Throughout the previous season, we were impressed by the passion and devotion exhibited by the Roma fans from the stands at the Stadio Olimpico. Therefore, we look forward to providing this wonderful community with exclusive StarCasinò Sport experiences. We are confident that the upcoming season will be filled with moments of great satisfaction.”
Recently, the club also developed sponsorship deals with 678.com and A2A, and extended collaboration with adidas. On the field, AS Roma have struggled to get going in the league, recording only one point in three games. They next go against Empolio FC on September 18.