The Serie A team, AS Roma have announced a brand-new partnership with Saudi Arabia’s annual entertainment and sports fest, Riyadh Season.
According to the arrangement, Riyadh Season has been named the new front-of-shirt sponsor of La Lupa for the ongoing 2023-24 season.
🤝 L'#ASRoma annuncia una nuova partnership con @RiyadhSeason
— AS Roma (@OfficialASRoma) October 4, 2023
Il logo di uno dei più importanti eventi mondiali di intrattenimento comparirà sulla maglia giallorossa
📄 https://t.co/hSq1tjMBMR#RiyadhSeason pic.twitter.com/OZtnQKQb49
Through this deal, the logo of the premier festival will be placed at the centre of the playing kits of the club.
As a part of the deal, fans may see AS Roma play a friendly match in Riyadh as they are coming back to Saudi Arabia over four decades after their last visit. They will be welcomed by the country’s enormous passion for football, as seen by the numerous high-profile players who are currently playing in the Saudi Pro League (SPL).
Lina Souloukou, AS Roma’s Chief Executive Officer & General Manager, said, “We are excited to welcome Riyadh Season as the new main partner of AS Roma. Riyadh Season is one of the biggest winter entertainment events in the world, with sport at its heart. Our partnership is recognition of AS Roma as a global brand with strategic importance for the future of football in Saudi Arabia. This market is becoming increasingly significant for the world of football and we believe our collaboration will generate many interesting and unique opportunities. First of all, we look forward to playing our friendly matches there and experiencing first hand the passion this country has for football”.
His Excellency Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, stated, “The yellow and red jersey is unique, it is synonymous with AS Roma around the world, and we are proud that Riyadh Season will now be associated with such an iconic shirt. Like football, Riyadh Season is aimed at bringing people together with its extensive range of international entertainment events and this collaboration will offer even greater visibility through one of the world’s most supported clubs.
He also expressed, “Roma’s recent success in Europe makes this an exciting time to be a part of this famous club and we look forward to seeing what can be achieved in the coming years together.”
The unit already added brands such as adidas, 678.com, StarCasinò Sport, and Enel to its sponsorship portfolio.
Riyadh Season is a premier state-sponsored annual entertainment and sports festival in Saudi Arabia. The vibrant festival attracts a huge number of people from all corners of the world to Riyadh during the winter months. The festival provides a surreal experience which has thousands of concerts, exhibitions, and dining experiences.
La Magica are having a very mediocre season till now, as they were able to win two games, but lost three fixtures, and are currently lagging at the 13th rank of the points table. The club will be eyeing to improve its position in the league against Cagliari on Sunday, October 8.