AS Monaco join hands with 6686 Sport to strengthen footprint in Asia

The deal will help 6686 Sport receive exposure at AS Monaco's stadium with its branding featured on LED panels during Ligue 1 games.

The Ligue 1 team, AS Monaco have announced a sponsorship deal with the sports entertainment platform, 6686 Sport.

This new agreement was signed to strengthen the club’s footprint in Asia. The deal implies that AS Monaco can broaden their fan base across the continent by employing fan-engaging technologies provided by 6686’s user-friendly technology and premium services.

The French club will certainly keep its concentration on growing its three million followers on the Sina Weibo and Douyin accounts, which is the second-highest following for a Ligue 1 club on the Chinese social media platforms, in addition to growing its following on its Japanese-specific X account, which previously operated as Twitter.

The association also additionally includes 6686 in receiving exposure at AS Monaco’s stadium, the Stade Louis II, with its branding featuring LED panels during Ligue 1 games. This aligns with the sports tech company’s huge expansion ambitions. The cooperation will likewise enable 6686 to provide its users with customized content made in conjunction with AS Monaco players.

Ben Lambrecht, CEO of AS Monaco, said, “We are very pleased to start this collaboration with 6686 Sport, a company with which we share the ambition to be innovative and pioneers in the digital and new technologies field. This new regional partnership confirms AS Monaco’s international appeal, particularly in Asia. It will also enable us to strengthen our presence on this continent and bring us closer to Asian football fans.”

Danny Chen, Brand Manager of 6686 Sport, said, “We are delighted to announce our thrilling partnership between 6686 Sport and AS Monaco. The collaboration between two organisations aims to combine industry expertise, innovation, and a love for the game. As both organisations share the objectives of expanding through innovation and digital development, the partnership is expected to deliver an unparalleled betting experience that exceeds expectations.

With the safe, reliable, and diversified services of the 6686 Sport Platform, we aim to bring the utmost sports and entertainment experiences to the fans.”

Recently, the club also announced a sponsorship association with Rarecubes, a pioneering Web3 consulting agency. The Monaco-based club began its Ligue 1 2023-24 campaign yesterday against Clermont Foot and came out on top by 4-2.

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