The Ligue 1 team, AS Monaco have announced a sponsorship deal with a cruise line company, Royal Caribbean International (RCI).
In this development, the brand has been named a premium partner of the club. As part of the deal, the logo of Royal Caribbean will be placed on the lower back of the players’ jerseys.
Additionally, the cruise line will profit from exposure at the Stade Louis-II, on the club’s official signs, and throughout all of its communication channels. As part of the relationship, AS Monaco and Royal Caribbean will engage in a number of initiatives that will bring them closer to their respective local communities and enhance their reputations globally.
Since 1997, Royal Caribbean International, previously referred to as Royal Caribbean Cruise Line (RCCL), has been a wholly-owned subsidiary of the Royal Caribbean Group. The company’s headquarters are in Miami, Florida, and it is the second-largest cruise line in terms of revenue and passenger numbers.
For more than 50 years, Royal Caribbean has organized incredible holidays for friends and families all around the world.
Ben Lambrecht, AS Monaco, CEO, said, “We are delighted to welcome Royal Caribbean, a major player in its sector, as one of the Club’s partners. Memory making opportunities are the heart of our respective activities. We look forward to the new season together.”
Ben Bouldin, Royal Caribbean International, VP of Europe, Middle East and Africa, said, “AS Monaco is an excellent football club with a rich history and dedicated and loyal fan base that mirrors that of Royal Caribbean. There is a strong connection between our unparalleled onboard experiences and Europe’s most loved sport, with both creating life-long memories for the entire family. This partnership enables Royal Caribbean to connect with enthusiasts worldwide and showcase our game-changing ships to new audiences, we’re excited to be officially onboard.”
Recently, the club also announced sponsorship deals with 6686 Sport and Rarecubes. The Monaco-based team’s Ligue 1 2023–24 campaign got underway against Clermont Foot on August 13 with a 4-2 victory.