This new collaboration grabbed the eyeballs of the spectators on Sunday when Arsenal was facing off against Manchester United at the Emirates Stadium. Dwight Howard, the NBA star and the brand ambassador of Pixstory was present in the stadium. He started his proceedings with a pitch for cleaner social media.
Around 50,000 people in the stadium were using the Pixstory clappers to make the noise and raise awareness against online hate. Many other clubs from around the world are also involved in spreading awareness against online hate. Clubs like Juventus and Paris Saint-Germain (PSG) had also teamed up with this Indian company to drive out the online hate.
Pixstory is an Indian-based app, with an algorithm that clears out hate speech, promotes decency in the conversation, and dismantles the echo chambers that have formed on social media.
Appu Suresh, Founder of Pixstory said, “We are trying to create a space where integrity is valued over virality. Community over conflict. The truth over trolls. Our phone is the field, and our words are the football.”
A Pixstory spokesperson said, “ As clean energy is a response to climate change, clean social is Pixstory’s response to online toxicity. With close to a million users already spread across 120 countries, Pixstory is a beacon of hope, building trust online in a new way.”
Dwight Howard, NBA player and Pixstory ambassador said, “I am an athlete, and more importantly, I am a father of five children. And I am worried about the state of social media today. Misinformation undermines our democracies and our societies. Imagine the toxicity, harassment and hate speech our children are at risk of enduring on a daily basis. I know how it affects me. And I don’t want any athlete, any child, any fan, or anyone on or off the field, to go through this.”
The Gunners are currently standing tall on the points table with 50 points, registering a 3-2 win against Manchester United on Sunday. Arsenal will face Manchester City on January 28 in the FA Cup, and their next match in PL will be against Everton FC on February 4.