Arjun Kapoor unveils CEAT Indian Supercross Racing League in collaboration with FMSCI

CEAT Indian Supercross Racing League launched by Arjun Kapoor is the first-ever franchise-based Supercross Racing League.

Arjun Kapoor, a Bollywood actor and Supercross fan, launched the CEAT Indian Supercross Racing League in partnership with the Federation of Motor Sports Clubs of India (FMSCI).

This revolutionary championship is the first-ever franchise-based Supercross Racing League, drawing riders from every corner of the globe together to battle it out in a variety of formats and categories.

The CEAT Indian Supercross Racing League (ISRL) is aiming to revolutionise the world of motorsports by combining high-octane excitement and intense rivalry. The collaboration between the brands and the league is a tribute to their shared principles of innovation, performance, and pushing limits, with CEAT as the title sponsor and Toyota Hilux as the league’s official car partner.

The initial season will begin in October 2023 at the magnificent Jawaharlal Nehru Stadium in New Delhi, followed by spectacular tournaments in major metro cities like Mumbai, Pune, and Ahmedabad. Fans in these cities are going to witness stunning displays of talent, daring manoeuvres, and high-speed action that will revolutionise Supercross racing from October to December 2023.

Eeshan Lokhande, Co-founder and Director of Supercross India Pvt Ltd, said, “The CEAT Indian Supercross Racing League aims to capture the hearts of motorsports enthusiasts, showcasing the spirit of adventure and pushing boundaries. The launch of the CEAT Indian Supercross Racing League (CISRL) is a significant development for India’s motorsports and automobile industry. The league aims to provide a platform for young riders to emerge and nurture their talent with international riders, attract attention from sponsors and manufacturers.

“It will also create great opportunity for auto manufacturers to showcase their futuristic products and innovative technologies. The ISRL is a positive step to boost the growth and recognition of motorsports in India, and it is expected to have a significant impact on the auto industry through exposure to world-class competition.”

Mr Akbar Ibrahim, President, FMSCI, said, “The federation is overwhelmed with the thought process and the initiative undertaken by SXI team, in elevating the motorsport culture in the country. This initiative will not only bring global talent to the country but also provide a platform to nurture young talent and position India on the global map of the sport.”

Expressing his enthusiasm, Arjun Kapoor said, “From the early days of my childhood, I was captivated by the sheer excitement and thrill of Supercross Racing. Today, as I look around this magnificent arena, filled with the roar of engines and the palpable excitement in the air, I am overwhelmed with gratitude. The CEAT Indian Supercross Racing League will host the world’s finest riders battling it out on our home soil but have also paved the way for future generations to embrace the thrills and joys of Supercross.”

Mr Lakshminarayanan B, Chief Marketing Officer, CEAT Limited, said, “We are thrilled to be the title sponsor for the Indian Supercross Racing League. CEAT’s association with this sport reflects our long- standing commitment to supporting and promoting the passion and thrill of competitive sporting events. CEAT has been invested in the world of dirt biking since 2014. Our advanced and high-performance tyres are perfectly suited to the challenging terrains ensuring superior grip and control for the riders.

As title sponsors, we aim to enhance the excitement and adrenaline of Supercross racing and look forward to an exhilarating season ahead. We are proud to be part of this electrifying sport and to contribute to its growth and popularity in India.”

Mr Atul Sood, Vice President of Sales and Strategic Marketing – Toyota Kirloskar Motor, said, “We are thrilled to associate as the official vehicle partner for the first-ever Indian Supercross Racing League. The platform provides us with a unique opportunity to extend necessary support towards the movement of specialised supercross bikes with Toyota Hilux, which is renowned for its off-roading capabilities.

Needless to mention, our association with motorsports globally has been longstanding, and we are excited to support the Indian Supercross Racing League in India.”

CEAT Indian Supercross Racing League’s parent company, Team SXI, is at the forefront of a revolutionary effort led by former international racers Eeshan Lokhande, Veer Patel, and Aashwin Lokhande. They have methodically conceptualised, identified critical gaps, and executed a series that is set to revolutionise Supercross racing on a worldwide scale, drawing on their enormous personal experience and unshakable passion for the sport. They are laying the road for a new age of Supercross that will fascinate spectators worldwide with their deep understanding of the sport and persistent pursuit of excellence.

Related Articles

Latest Articles