An Indian dairy firm, Amul, is all set to become the regional sponsor of the Argentina football team for the FIFA World Cup Qatar 2022.
It is a major step for India’s largest dairy company as it is the brand’s first-of-a-kind agreement and so it is for the Argentine Football Association (AFA) as well.
Amul also created a unique topical in honour of the legendary Lionel Messi, dubbed ‘Masska for Messi.’
Claudio Fabian Tapia, President of the Argentine Football Association, indicated that the association is pleased to have Amul as AFA’s first regional sponsor in India. According to Jayen Mehta, COO of the Gujarat Cooperative Milk Marketing Federation Ltd, Amul is pleased with the development and is proud to present its affiliation with the Argentina football team.