Amazon Prime acquires Seattle Storm’s streaming rights

Storm's debut game on the platform will be on May 11 at home against Phoenix Mercury.

Seattle Storm of the Women’s National Basketball Association (WNBA) has designated Amazon Prime Video as its official streaming partner.

The WNBA is an American professional basketball league. There are presently twelve clubs in the league named Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Phoenix Mercury, The Atlanta Dream, Chicago Sky, Connecticut Sun, Dallas Wings, Las Vegas Aces, Seattle Storm, and Washington Mystics.

Rush Media, a production company, secured the production brief from Prime. Storm’s debut game on the platform will be on May 11 at home against Phoenix Mercury.

Prime Video will be one of the first streaming services to have local broadcast rights to a WNBA club, with around 30 Storm games available to users across Washington.

The Storm partnership follows Amazon’s multi-year agreement with the WNBA for a package of league games, which was signed in May. The OTT platform will exclusively broadcast 17 games during the 2022 season, including the second annual WNBA Commissioner’s Cup and the Cup Championship Game on July 26.

“The Seattle Storm is an iconic franchise and we are honoured to bring its games to Prime members across the entire state of Washington,” stated Marie Donoghue, Vice President of global sports video at Amazon. “We are also thrilled to build on last year’s success by again offering a full slate of exclusive WNBA matchups nationally, culminating in our exclusive coverage of the second annual Commissioner’s Cup.”

“A major focus for us is growing the visibility and reach of Storm basketball. Providing fans across the Evergreen state with access to watch our games represents significant progress in that regard. We’re thrilled that Amazon is investing in the growth of the WNBA,” said, Alisha Valavanis, Seattle Storm President and Chief Executive.

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