The Allianz Group is one of the world’s leading insurers and asset managers, with more than 100 million private and corporate customers in more than 70 countries. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group. In Spain, Allianz Seguros is its main subsidiary and one of the leading companies in the insurance sector in the country. It has been a sponsor of the most prestigious clubs in Europe including Bayern Munich and Juventus.
Allianz has overhauled its sponsorship of the Spanish LaLiga club Barcelona from a local arrangement to a worldwide understanding.
The three-season restoration, until June 2024, is the most recent advance in a 10-year relationship during which Allianz worked as the club’s ‘Official Insurance Partner’ in Spain as it were.
Under the new ‘Worldwide Partner’ contract, related picture rights will stretch out not exclusively to the principal group yet the Barça Women and Barça B groups.
Simultaneously, Barcelona and Allianz will team up through the Barça Foundation, the Barça Innovation Hub, and the Barça Academy on long-haul projects that affect these regions that are fundamental to the club.
Corresponding to the Barça Foundation, the two gatherings will dispatch another social incorporation project called ‘Trust in Tomorrow and Barça Foundation’ that will profit 200 kids in weak circumstances in the Barcelona metropolitan region.
The Barça Innovation Hub’s responsibility will see Allianz become one of the chief accomplices at the wearing advancement gathering, ‘Sports Tomorrow Congress’, and dispatch a rivalry for new companies associated with the advancement of prosperity and solid propensities.
For the Barça Academy, Allianz will be available at the Barça Academy World Cup, the yearly global rivalry that welcomes more than 2,000 young men and young ladies from Barça Academies, to complete centres and occasions based around the contest.