The Formula 1 team, Alfa Romeo F1 Team Stake has extended its partnership with the metaverse company, Everdome.
Following the extension, Alfa Romeo F1 will give a brand new digital home for its community of fans, providing new and returning supporters with a chain of exclusive and immersive experiences that will allow them to get closer to the team.
As per the current partnership, Everdome will build multiple metaverse experiences with the F1 racing team throughout the 2023 season. It will start with the showcasing of its hyper-realistic platform during bespoke events at selected races, starting from this weekend’s Saudi Arabian Grand Prix where the racing team car, C43 driven by Valtteri Bottas and Zhou Guanyu will make its first appearance in the metaverse.
Both parties came into the association for the first time in 2022 at the Abu Dhabi Grand Prix in November of the same year. The partnership will mainly focus on working together to do more research and cross the digital boundaries of the sport and bring the F1 team to a very innovative futuristic background.
Everdome is a premier multiverse experience platform that blooms in a new era of human experience by igniting human interaction by synergising physical and digital worlds with the help of an enhanced, hyper-realistic, immersive environment.
Alessandro Alunni Bravi, Team Representative, said, “We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlock the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
Artur Kaczmarczyk, Chief Growth Officer of Everdome, said, “We are pleased to continue our partnership with Alfa Romeo F1 Team Stake, as the high-class engineering involved in Formula One is akin to the hyper-realistic standard of the metaverse experience we build. 2023 will see some exciting new developments for our collaboration, as we work together to bring motorsport fans into a completely new and unique way to experience Alfa Romeo F1 Team Stake and its work in Formula One. The journey has begun, and we are thrilled to see the potential we can unlock together.”