AFC Bournemouth script multi-year commercial chapter with Asset Alliance Group

The partnership positions Asset Alliance Group as the official sponsor of AFC Bournemouth.

The Premier League club, AFC Bournemouth has inked a multi-year partnership with the commercial vehicle specialists, Asset Alliance Group.

The partnership positions Asset Alliance Group as the official sponsor of the English PL club, with the contract comprising LED advertising and other sponsorship rights at the Vitality Stadium.

The two-year deal got activated for the first time during the club’s last home game against Nottingham Forest, which resulted in a 1-1 draw.

Rob Mitchell, Commercial Director, AFC Bournemouth, commented, “We’re thrilled to welcome Asset Alliance as an Official Partner of the club. We’re looking forward to working closely with Adam and Dan at Arbuthnot Latham and Grant and the team at Asset Alliance Group to develop a successful partnership. With offices a stone’s throw from our new Training Ground Complex, Asset Alliance Group is an organisation that shares our ambition for success and it’s great to have them on board.”

The partnership represents Asset Alliance Group’s first collaboration with a PL team, following four other second-tier sponsors and expanding its portfolio of partners, which includes stadium sponsor Vitality and principal sponsor Dafabet.

Grant Law, Marketing Director of Asset Alliance Group, said, “This is a fantastic platform for our business and comes at an exciting time. As a UK wide leader in commercial vehicle, logistics and passenger transport vehicle leasing and finance, we have been hugely impressed with everything involving the club. We’re now relishing the opportunity to work with the club to help support their clear ambitions on and off the field.

Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”

The Bournemouth-based club has secured 27 points from 22 games with seven wins and nine draws. The team will next face Fulham FC on February 10.

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