AFC Bournemouth have announced the online gaming platform, Dafabet as their main shirt sponsor for the 2022/23 Premier League (PL) season. As per the deal, the firm’s logo will appear in the front center of the club’s jersey.
The corporation will take over as the club’s primary sponsor, from the financial services firm, MSP Capital. Although, MSP Capital will continue to be a club partner, and the firm is planning to sponsor the club’s training kit.
Dafabet is a popular online gaming platform that offers sports betting, online casino games, and online games. It was founded on November 7, 2004, in Makati, Philippines, as a subsidiary of the privately-owned company, AsianBGE.
Over the years, the corporation has collaborated with several major clubs, including Celtic as its primary sponsor. Other prominent Premier League clubs that have signed deals with the gaming firm include Everton and Aston Villa.
Following the promotion, the football team based in Kings Park, Dorset, England will compete in the 2022-23 season of the English top flight.
Rob Mitchell, Commercial Director of AFC Bournemouth said, “Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club. The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.
“Dafabet have a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”
John Cruces, Head of Sponsorships at Dafabet added, “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.
“Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”