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Abbott announces new campaign for Ensure starring Rahul Dravid

The initiative, which involves a muscle age test and information, will be conveyed through digital media platforms with a focus on community engagement.

One of the country’s oldest and most admired healthcare companies, Abbott, has announced a new campaign #MusclesMatter featuring the former Indian cricket team captain and current coach of India, Rahul Dravid.

Abbott has introduced a new Ensure with HMB to help Indians as they age.

Abbott has paired up with Rahul Dravid for the campaign to increase understanding of age-related muscle loss and encourage individuals to take action early to help bolster their muscles.

The initiative, which involves a muscle age test and information, will be conveyed through digital media platforms with a focus on community engagement.

Swati Dalal, General Manager, Nutrition Business, Abbott India, said, ”Aging is inevitable, but muscle loss and weakness doesn’t have to be. Muscle loss is the ageing factor that’s rarely discussed, and few adults realize the impact our muscles have on our health as we age. Abbott has been pioneering research in science-based nutrition and by introducing the new Ensure with HMB, we hope to help Indian adults thrive.”

Speaking on the partnership, Dravid said, ”Staying healthy and fit has been an important aspect of my life and I have always advocated for a wellness-first lifestyle. Many don’t understand the changes their body goes through with age or what their body needs when it comes to nutrition and exercise.

“Being a health-forward individual, I am happy to be part of the new Ensure #MusclesMatter campaign to showcase the benefits of complete, balanced nutrition for both muscle and bone health.”

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