Max Life Insurance Company Ltd. has signed a new partnership with the Indian cricket team captain, Rohit Sharma, and his wife Ritika Sajdeh as its brand ambassadors.
Max Life has agreed to a two-year alliance with the new ambassadors in order to strengthen and increase the value of financial contingency planning and security. According to the company, the core message is to be intellectually, physically, and financially prepared for emerging challenges.
This new collaboration will help raise life insurance knowledge, particularly with the younger generation, by emphasising the importance of staying shielded in life early and making a contribution to the lives of their families.
Rahul Talwar, Chief Marketing Officer, Max Life, said, “We are on a journey to build India’s most admired, trusted life insurance brand that delivers on its promises, and our association with Rohit Sharma and Ritika Sajdeh will strengthen this journey.
“The power couple who have come together for their first brand campaign, perfectly personify our purpose of inspiring consumers to increase the value of their lives. This partnership will enhance the trustworthy credentials of Max Life Insurance and will build its appeal as a progressive brand.”
According to the company, it places a strong emphasis on safety options that safeguard family members from difficulties, as well as long-term savings products that provide monetary sustainability to families, particularly those in the millennial generation. It is also expanding its retirement offering, which assists people in their golden years.
“The two-year-long brand partnership with Rohit Sharma and Ritika Sajdeh aims to enable Max Life in enhancing its reputation across these product categories, besides other marquee brand campaigns anchored in the brand’s promise of Bharosa and You Are the Difference,” an official statement from the company read.