The Indian cricket sensation, Suryakumar Yadav has signed a brand endorsement deal with the Ayurvedic wellness brand, moha:.
This strategic partnership has brought together the supreme T20 batter with a brand known for its commitment to traditional Indian wellness practices.
Yadav’s journey in cricket, marked by dedication and a relentless pursuit of excellence, resonates with moha:’s core values. The brand emphasises staying true to one’s roots while striving for peak performance, a philosophy that mirrors Yadav’s remarkable rise in the cricketing world.
Furthermore, SKY’s dedication to maintaining peak physical fitness aligns perfectly with moha:’s commitment to offering high-quality personal care products.
Expressing his excitement about this partnership, Suryakumar Yadav, remarked, “I am happy to join forces with moha:, known for its wide range of ayurvedic offerings. As an athlete, prioritising sun protection and foot care are integral components of my regimen, and their products excel as the go-to solution for fulfilling these vital needs.”
Ram H. Shroff, Director of Charak Pharma, the parent company of moha:, shared his enthusiasm, stating, “We are delighted to join forces with SKY as we share common values of trust, reliability, and excellence. moha: Sunscreen Spray, a first-of-its-kind Indian Sunscreen Spray is a testament to our commitment to innovation and quality.”
moha: is a brand of herbal personal care products offered by Charak Pharma, an Indian company with over 70 years of experience in Ayurveda. The brand offers a variety of products like creams, lotions, shampoos, conditioners, and serums made with herbal ingredients.
Recently, the cricketer also featured in a new campaign titled “#BeYourOwnSky” in collaboration with TIGC, a prominent Indian fashion brand.
Sky, currently leading the ICC T20I batting rankings and playing for Mumbai Indians (MI) in the Indian Premier League (IPL) 2024, has amassed 345 runs with three fifties and a hundred in 10 innings. He’ll next take the field when MI play Lucknow Super Giants (LSG) on May 17 at 7:30 PM IST and will represent Team India in the ICC Men’s T20 World Cup 2024 in June.