One of the biggest cricket competitions of the year, Asia Cup 2022 is all set to enthral fans from all over the world from August 27 to September 11.
Six teams will compete in the tournament. India, Sri Lanka, Pakistan, Bangladesh, and Afghanistan are the five confirmed teams that will participate. One team from Hong Kong, Kuwait, Singapore, and the United Arab Emirates will take the sixth place.
For the tournament, the organisers have announced numerous sponsorship deals and have left no stone unturned.
Given that the tournament features a game between India and Pakistan, it was inevitable for brands to not sponsor the tournament. Let’s take a look at the list of sponsors for the upcoming edition of the prestigious Asian cricket tournament:
Title Sponsor:
The Asia Cup organisers have signed DP World as the event’s title sponsor for the 15th edition.
In recent years, the logistics company has partnered with some renowned tournaments and teams, including the Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB), and PGA Tour.
The UAE-based logistics company becoming the title sponsor of the competition which is been held in the UAE becomes an obvious move by the entity.
Co-sponsors:
The beverage company, Diageo Brands and EaseMyTrip have joined the tournament in this category.
For the first time ever, EaseMyTrip, the holiday booking website is collaborating with any type of sporting event at such a level.
Official Sponsors:
This category of sponsors contains a plethora of lucrative brands. Dream11, State Bank of India, Hettich and Skoda have all joined the tournament.
Along with the above-mentioned brands, Goldmedal Electricals has been highly active in cricket competitions featuring the Indian team. The company was the title sponsor of the India tour of West Indies 2022 T20I series and was the powered by sponsor of the ODI series.
Hero, a two-wheeler vehicle manufacturer, is also an official sponsor of the tournament. The brand has always been supportive of such cricketing tournaments in Asia, so it’s no surprise that it’s back for the Asia Cup.