The 27th Investments backed 27th Sports has onboarded Toyam Sports Limited (TSL) as the title sponsor of the upcoming India tour of Bangladesh 2022.
The bilateral series consists of three ODIs and two Test matches and will kick start tomorrow i.e. Sunday, December 4, with the first ODI being played in Dhaka. In the previous month, 27th Sports obtained the exclusive marketing mandate for the upcoming bilateral series from Impress-Mattra Consortium, the on-ground rights holder of Bangladesh cricket’s home fixtures.
The ODI series will kick-start with Rohit Sharma and Virat Kohli returning to the Indian team after the recently concluded ICC Men’s T20 World Cup 2022. The Indian team will be playing the Test and ODI series for the first time in Bangladesh since 2015.
Speaking about the association, Mohamedali Budhwani, CMD, Toyam Sports Ltd. (TSL) said, “We at Toyam Sports Limited (TSL) are extremely proud to come in as the Title Sponsor of the India versus Bangladesh ODI series. We have been a part of international cricket events before, but this ODI series is an added feather in the company’s hat and the happiest and proudest moment for our company. Toyam Sports Limited, one of the fastest growing and BSE-listed sports company is always committed to support cricket in its growth and development, and we are very grateful to have this opportunity.”
Commenting on the partnership, 27th Sports CEO and Co-Founder Sangeet Shirodkar said, “It gives me immense pleasure to welcome Tayom Sports Limited (TSL) as the title sponsor of India’s series against Bangladesh and I believe that this series will help the company extend its reach to a new territory and achieve global recognition. In keeping with Tayom’s global outlook and our effort to put up a world class event, we look forward to partner them in many more projects in the future.”
Chairman and Co-founder of 27th Sports, Sanjay Bector, said, “Toyam Sports Limited coming in as the title sponsor despite the increased global uncertainty and current market conditions rightly show the company’s faith in 27th Sports and its belief in cricket and the country’s cricket-loving people to emerge as a winner.”
Bangladesh Cricket Board (BCB) President Nazmul Hassan added, “Cricket is very popular in Bangladesh and I am sure, Tayom Sports Limited (TSL) will be able to achieve their goal by coming on board as the title sponsor of a high-profile series like this one. I wish them all the best.”