27th Sports bags marketing mandate for India tour of Bangladesh 2022

Impress-Mattra Consortium has granted exclusive rights to the Dubai-based 27th Sports.

27th Sports, backed by the leading US-based investment firm, 27th Investments, has obtained exclusive commercial rights to the Bangladesh cricket team’s three-match ODI and two-match Test series against India which is scheduled to begin December 4, 2022.

Impress-Mattra Consortium, the on-ground rights holder for all Bangladesh cricket team home series, has granted the Dubai-based 27th Sports exclusive rights.

This is 27th Sports’ third major signing in cricket, following the India-Sri Lanka Women’s ODI and T20 Series in Sri Lanka and Road Safety World Series T20, in which the Sachin Tendulkar-led India Legends team won for the second time in a row.

27th Sports also recently purchased The Hawks in the World Tennis League, which will be held in Dubai from December 19 to 24, 2022. The team consists of Alexander Zverev, Dominic Thiem, Elena Rybakina, and Annett Kontaveit.

27th Investment CEO and President, Anil Damani, said, “I thank BCB for giving us this opportunity and believing in our capabilities to deliver even in times of elevated global uncertainty. I am also very happy that in line with our vision of investing in growing economies, Bangladesh has a strong track record of growth and development, and like the Bangladesh cricket team, which has time and again proved that they can be world beaters, the country is also regarded as a rising star among South Asian economies.”

27th Sports CEO and Co-Founder, Sangeet Shirodkar, said, “It has been a matter of great pride and honour to partner with the Impress-Mattra Consortium for India-Bangladesh series where all top players of both countries will be in the fray. We are extremely proud to be working in this series as an exclusive commercial rights partner and we are thankful to all in Bangladesh who have made this possible. It is also a great opportunity for us to strengthen our ties with our partners here and widen our network in Bangladesh which is one of the fastest-emerging markets in world cricket. Bangladesh’s passion for cricket is second to none and their rivalry with India is also well documented, so I look forward to an exciting series and a memorable association with the Impress-Mattra Consortium and the Bangladesh Cricket Board (BCB).”

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