The UK sportswear brand, Castore has signed a six-year deal with Feyenoord Rotterdam and has been named the club’s official retail and kit partner.
This development has also paved the way for the British company to enter the Dutch market, with the agreement being valued at €50 million.
The company has now replaced Adidas as the team’s kit partner, with the arrangement commencing from the 2023/24 season. In this advancement, Castore’s kit will be worn by the Feyenoord’s men’s team, women’s team as well as the club’s youth academy teams.
Pascal Lafitte, Director of Partnerships, Castore said, “This is a significant step for Castore, partnering with a club with such a history and entering the Dutch market for the first time. Our founders’ ambition was to get world-class athletes to wear our products, and it’s exciting that Feyenoord recognises the importance of marginal gains brought by our kits and trust us to help them achieve their ambitions.”
Joris van Dijk, Chief Commercial Officer, Feyenoord Rotterdam said, “Castore profiles itself as a challenger in the international sportswear market… Castore is building an impressive international production and distribution network. Thanks to this network, Feyenoord’s merchandise lines will become much more accessible to our supporters nationally and internationally from next season. Unique products are also developed exclusively for Feyenoord within the collaboration”.
Castore is a UK-based sports and fitness apparel company and has been building its club portfolio, which already consists of Newcastle United, Aston Villa, Rangers FC, and Sevilla.
Feyenoord Rotterdam played a draw against Twente with a scoreline of 1-1 yesterday and the unit will play next on February 5 against PSV.