The premier motor sporting event, Formula 1 has forged a multi-year regional partnership with the multinational credit card provider, American Express.
Following the arrangement, American Express has been named the official payments partner of F1 in the Americas, which includes the races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. Furthermore, the multinational brand will also be seen assisting F1 Academy.
American Express card members in the Americas will receive several exclusive perks as F1 Americas’ official payments partner, including first access to Paddock Club and Grandstand tickets in the Americas and F1 experiences ticket packages available at all races.
At races in North, Central, and South America, additional on-site advantages will be accessible to the company’s card members, as well as in specific circumstances to all F1 fans. Eligible card members will enjoy free access to Amex race radios starting at the United States Grand Prix in Austin this coming weekend (October 20–22).
Elizabeth Rutledge, Chief Marketing Officer, American Express, said, “The F1 fan base and viewership has grown exponentially over the past several years, so we are thrilled to bring the exclusive access and unique experiences that American Express is known for to our Card Members and racing fans. The addition of F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers, in the areas they’re most passionate about.”
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, “We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to grow our presence in the US we believe American Express will introduce a new wave of fans to the sport though offering premium once-in-a lifetime moments to their Card Members, and support F1 in our efforts to further enhance and elevate the fan experience in this crucial market. It’s also fantastic to see a global brand like American Express supporting F1 Academy and the work the series is doing to drive lasting change in our sport.”
Emily Prazer, Chief Commercial Officer, Las Vegas Grand Prix, Inc., said, “As we prepare for our inaugural Vegas race, it’s crucial that we partner with brands that enhance the overall guest experience and exceed their expectations. American Express continues to bring new and exciting opportunities for sports fans around the world, and we look forward to working together to create once-in-a-lifetime experiences for their Card Members.”
American Express is one of the top issuers of credit cards for big and small businesses alike. A few of the company’s travel-related services include traveller’s checks, credit cards, tour packages, services for planning business and pleasure trips, and firms for making hotel and rental vehicle reservations.