West Ham United have added yet another major brand into its sponsorship portfolio. The Premier League club have signed a new partnership with a fintech company called YIELD App as the club’s official digital asset wealth management partner.
The fintech company was established earlier this year and has shown tremendous growth since then.
The app allows its users to invest in digital assets and earn as much as 20.5% annual interest. Since its launch, the company has generated over 60,000 users and has over $400 million of managed assets to date.
As per the agreement, YIELD App will be using the club’s growing global fanbase to generate more users. The app users will also be getting an opportunity to experience hospitality at West Ham United home fixtures throughout the season.
YIELD will also be providing giveaways of exclusive merchandise to the fans until the end of June 2022.
Commenting on the agreement, Justin Wright, Chief Operations Officer of YIELD App, said, “We are delighted to partner with West Ham United. The club’s incredible community-driven strategy and its long-term vision for success are on par with ours. We look forward to developing a lasting relationship with the Club and all its fans around the world.”
Nathan Thompson, Commercial Director at West Ham United, said, “Today, we welcome YIELD App to the West Ham United partner family. We believe YIELD App will provide our growing fanbase with education of, and access to, some of the best investment opportunities. Our partnership will enable our fans to take advantage of these opportunities regardless of their financial or technical knowledge.”
West Ham United have recently been very active in signing new partnerships. They have recently inked a collaboration with companies like BlazePod, Reboots, Trustly, etc.