Premier League side, West Ham United have announced the expansion of its pre-existing partnership with Trustly, naming the payments platform as its women’s sleeve partner.
West Ham’s previous partnership with Trustly was linked with the company becoming the club’s official open banking partner.
The previous agreement allowed Trustly to take advantage of digital channels and LED perimeter advertising at the club’s London Stadium in Tower Hamlets, as well as via branding across the team’s growing digital channels.
As per the expanded agreement, the Trustly logo will now appear on the sleeves of the East London club’s FA Women’s Super League (WSL) team as well.
Commenting on the agreement, Nathan Thompson, Commercial Director at West Ham United, said, “We were thrilled to partner with Trustly earlier this year, illustrating our commitment to innovation, and we are delighted that our partnership will now extend to the Women’s team.”
He further added, “Trustly is redefining the speed, simplicity, and security of payments, and this extension of our partnership shows how quickly and positively our relationship with Trustly has developed.”
“As both organisations strive to promote gender equality in business, football and wider society, it made perfect sense for Trustly to secure the Women’s sleeve opportunity for the coming seasons.”
Johan Nord, EMEA Chief Business Officer, remarked: “Open Banking adoption is growing rapidly in the UK, so it feels only natural that our partnership with West Ham United is growing too. We’re thrilled to be supporting the Women’s team and look forward to close collaboration.”
He further added, “We are a proud advocate of equal opportunity across society and this partnership will allow us to play a small part in driving the growth of women’s football and we are incredibly excited for this journey to begin.”