Major League Baseball strikes WM pact to advance sustainability

Through this partnership, WM will serve as the presenting sponsor of MLB's Earth Day and Green Week activations.

The professional US baseball tournament, Major League Baseball (MLB) forged an agreement with North America’s leading provider of integrated environmental solutions, WM.

The agreement, which was signed to advance sustainability, makes the environmental services provider the first-ever sustainability-focused partner of MLB.

Through this partnership, WM will serve as the presenting sponsor of MLB’s Earth Day and Green Week activations, in addition to providing sustainability consulting services to the 30 MLB teams.

Additionally, WM plans to promote designated MLB Green Teams in different league events, including All-Star Week and the World Series.

Noah Garden, MLB’s Deputy Commissioner for Business and Media, said, “This new partnership with WM takes our sustainability efforts to new heights. We look forward to continuing this work with WM as we host best-in-class events that are sustainability-focused driven for years to come.”

WM’s Chief Sustainability Officer, Tara Hemmer, commented, “Our expertise has helped us triple the number of customers in the sports space since– including leagues, events, teams, and venues — and we look forward to the incredible opportunity to build comprehensive and custom plans designed to improve sustainable operations for MLB and its clubs.”

In recent times, MLB also unveiled a new collaboration with New York Life, which will now act as the league’s official financial guidance partner in a multi-year association. The MLB 2024 regular season kicked off on March 20 and will continue until September 29.

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