The official broadcaster and digital partner of the upcoming Women’s Premier League (WPL), Viacom18 Sports has inked a total of 10 sponsors for the first-ever edition.
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries are the brands that have been signed as sponsors.
The WPL is all set to commence with a high-octane game between Gujarat Giants (GG) and Mumbai Indians (MI) tonight i.e. March 4, 2023.
Viacom18 recently released the league’s first-ever initiative, “Naam Hoga Tera Har Zubaan Par.” Ogilvy conceptualised the campaign that commemorates the adaptability, tenacity, and dedication of every girl who aspires to push boundaries in cricket.