The Indian media broadcasting baron, Viacom18 has roped in 13 sponsors for the ongoing India vs Afghanistan T20I series, which is being aired on Sports18, Colors Cineplex, and JioCinema.
In this deal, Tata Commercial Vehicles and HDFC Bank have been appointed as co-presenting sponsors whereas Matrimony.com, Eureka Forbes, OPPO, Kajaria Ceramics, Hero Electronix, and Farmley are named associate partners.
Along with them, CREX, Mobile Premier League (MPL), Komaki EV, and MP Birla are also added as associate sponsors for the series.
All brands will probably receive adequate attention from this series, given the current craze for the T20 format. In addition, JioCinema offers the series in 11 different languages, which include, Bengali, Bhojpuri, English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, and Malayalam, allowing businesses to gain more visibility in various regions.
The first T20I is already done and dusted with India clinching the game by six wickets at the Punjab Cricket Association IS Bindra Stadium in Mohali. With two games remaining, fans can expect more thrilling moments from this series before all eyes turn to the forthcoming England Test series.