The Indian cricket star, Shikhar Dhawan has been named the brand ambassador of the leading cricket analysis platform, CREX.
Dhawan, fondly nicknamed “Gabbar” for his aggressive batting style, will feature in the brand’s new campaign titled “Cricket ka Gabbar.”
This campaign leverages the 38-year-old’s on-field dominance and leadership qualities, which CREX believes align perfectly with its brand values.
Purushotam Rawat, Founder and CEO, CREX, said, “We are excited to have Shikhar on board as our brand ambassador. We’re inspired by how Shikhar has ruled the game as a left-arm opener in international cricket for India. His ability to lead the game in the most challenging situations and come out as a champion resonates with our brand’s core values. He’s also popular amongst the fans by the name of ‘Gabbar’ and ‘Mr ICC’ which is consistent with CREX being the no.1 cricket app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”
Expressing his sentiments about the association, Shikhar Dhawan, said, “CREX plays a vital role in more than 100 million cricket fans’ lives and hence empowers cricket as a game. It allows the fans to stay tuned with live cricket scores, stats, and stories of every cricket match around the globe. Not just that, fans can also follow their favourite cricket players and teams to get all the updates related to them. I am thrilled to associate with CREX, a brand that has taken the cricket experience to a whole new level and helps the fans stay close to the game.”
CREX is a leading cricket analysis platform offering live ball-by-ball stats, commentary, rankings, and news for all major cricket matches. Founded in 2017, CREX aims to be the world’s most popular digital sports platform by providing in-depth insights and analytics that improve cricket performance, business, and the overall sport’s economy.
The captain of Punjab Kings (PBKS) in the Indian Premier League (IPL) has amassed 152 runs in just five innings. He’s expected to be back in action when Mumbai Indians (MI) visit the Maharaja Yadavindra Singh International Cricket Stadium in Mullanpur, Chandigarh on April 18 at 7:30 PM IST.