The dry fruits and nuts brand, Farmley has unveiled a new advertisement campaign “Healthy Ko Rakhe Healthy” featuring the former Indian captain, current India coach and firm’s brand ambassador, Rahul Dravid.
The Wall of Indian Cricket is now building a stronger, healthier wall for its supporters. This new ad campaign was created to address the immediate requirement for choosing unadulterated and high-quality dried fruits and nuts in order to live a healthier lifestyle.
Rahul Dravid playfully throws a cricket ball to a little child in the digital video, but as the ball passes through different hands, it represents the many phases of the adulteration of dried fruits. The ball is a representation of the misleading practices that consumers are subjected to, from being dipped in water to gaining weight, from false colour to polishing. Dravid claims that some things are better when they are genuine as he catches the ball just as it is about to hit the child (representing the consumer). Dravid ends the video by expressing his confidence in Farmley’s promise to provide clients with the highest quality products by cutting out intermediaries.
Rahul Dravid said, “Staying healthy and fit has been a vital part of my life, and I have always advocated for making the right choices. Consumers deserve to have access to pure and unadulterated dry fruits and Farmley’s unwavering commitment to providing pure and unadulterated dry fruits aligns perfectly with my values. “
Akash Sharma, Founder and CEO, Farmley, said, “At Farmley, we prioritize the well-being and satisfaction of our customers before anything. From sourcing the finest quality dry fruits to implementing stringent quality control measures, we are dedicated to delivering products that meet the highest standards of authenticity and purity. We are proud to have Rahul Dravid as the face of our ‘Healthy Ko Rakhe Healthy’ campaign empowering consumers to make informed choices. This campaign is a testament to our dedication towards delivering unadulterated dry fruits and safeguarding our customers’ health and well-being.”
Farmley offers more than 100 products, ranging from basic dry-fruit staples like trail mixes and healthful snack options to more creative possibilities like a line of desserts created with dry fruits and spaghetti made with makhanas.
Farmley makes sure that only the best and freshest items are delivered to customers through a laborious selection procedure and stringent quality checks. The company removes middlemen and supports fair trade practices by creating strong back-end connections with more than 5000 reputable farmers and producers.