UNIBET becomes official betting partner of PFL Europe in the UK and France

The partnership will kick off during PFL Europe's event in Paris on Thursday, March 7 hosted at Accor Arena.

The Professional Fighters League (PFL) has secured UNIBET as its official sportsbook and betting partner for PFL Europe in the UK and France for 2024 and 2025.

The two-year partnership, set to commence at the 2024 PFL Europe Paris event on Thursday, March 7 at the Accor Arena, marks a significant milestone in the league’s expansion efforts. This collaboration follows a successful previous partnership between PFL and UNIBET during the 2023 PFL Europe Paris event, which made history as the largest MMA event on French television.

“The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe,” said PFL SVP of International, James Frewin.

“PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience.”

Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, said, “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”

Kindred Group, incorporating UNIBET and 32Red, stands as a leading online gambling conglomerate in Europe, catering to around 30 million customers worldwide. With a focus on safety and responsible gambling, it offers a diverse portfolio spanning combat sports, football clubs, and horse racing events.

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