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UFC signs Timex as official licensing partner

The UFC-branded Timex products will be globally available for fans from Spring/Summer 2022.

The Ultimate Fighting Championship (UFC) has announced a new major global sponsorship and licensing partnership with the leading watch brand, Timex. The main aim of the partnership is to provide an ideal marketing opening for both the brands to reach more fans and consumers.

Following the development, Timex has become the official licensing partner of UFC that will give an opportunity to the fans to collect a wide range of UFC-branded products, including wristwatches, watch straps, clocks, health and fitness tracking-enabled watches and more. Each item will be made with equal skill, quality, and advanced design that has made Timex the most famous watch brand in the world for the last 165 years.

The UFC-branded Timex products will be globally available for fans from Spring/Summer 2022 on different online retail outlets including Timex.com, UFC stores, sporting stores and other locations.

The deal also includes Timex to become the first-ever Official Timekeeper Partner of UFC and Official Watch Partner of UFC. They will also provide an extensive range of integrations into UFC resources within live broadcasts and on the UFC-owned social media channels.

UFC President Dana White mentioned that every fan knows and values the importance of time and clock management in this sport.

“Every second counts and the ticking clock adds to the drama and the fun of a great UFC fight. Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world. Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner.”

 Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group, said, “We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands,” 

The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments.”

Timex will also become the presenting partner of UFC’s in-broadcast fight clock at all UFC Pay-Per-View events. This will also provide primary exposure for the Timex brand on all of UFC’s marquee events all over the year, reaching more than 900 million TV households in 175 nations. 

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