The social networking company, TikTok has revealed its content programming for the UEFA Women’s Euro 2022 competition, including collaborations with athletes and content creators, community projects, and an emphasis on cybersecurity.
After its collaboration with the Men’s Euro 2020 last year, TikTok became a global sponsor of the women’s competition and intends to make interaction with the tournament as safe and welcoming as possible.
TikTok is collaborating with athletes, commentators, and artists, including freestyle football world champion Liv Cooke, Mary Earps, Beth Mead, and retired England key defender and BBC broadcaster, Alex Scott. In the meantime, BBC Sport in the UK would also curate content from its broadcast accessible to people for watching on the video-sharing site.
TikTok will provide viewers with a multitude of unique elements to utilize in their films throughout the football competition in addition to organizing live sessions and encouraging hashtag contests that are inspired by the European Championship.
Additionally, a separate “@womensfootball” account would feature video packages from the host country as well as highlights from important games and “cultural highlights.” Regional guides to each of the host cities also will be made available through a collaboration with Copa90, giving supporters an idea of what to expect while attending a game.
During Euro 2022, members on its platform will receive messages promoting constructive dialogue and have access to methods for reporting material or limiting who can view their posts. Anyone who makes potentially offensive or unpleasant statements would be reminded to think twice before commenting.
UEFA’s Director of Social Responsibility and Football, Michele Uva, stated, “Uefa wants to tackle online abuse by inspiring, activating and accelerating concrete action across European soccer.
“We are excited to kick off a dedicated Respect programme at the Uefa Women’s Euros, aiming to create awareness, provide education, and monitor and report online abuse across all future Uefa competition finals. Within this context, we are delighted to work with and enhance the efforts of TikTok to implement concrete actions to stop online abuse.”