Happy Birthday Cristiano Ronaldo: A look at the GOAT’s endorsements, charity, investments & net worth

Cristiano Ronaldo is a global brand, which is evident by glancing at his 21-year-old career, in which he signed remarkable endorsement deals.

The Portuguese football sensation and one of the greatest footballers the world has witnessed, Cristiano Ronaldo celebrates his 39th birthday today, February 5, 2024.

The five-time winner of the Ballon d’Or has 873 goals to his name combining club and internationals. He is also one of the few players to have played over 1,200 senior matches during his record-breaking career. Ronaldo has won 791 out of those 1,200 games.

The more people try to write him off, the more he gives them to write. CR7’s transfer to the Saudi Arabian side Al-Nassr sparked a trend for other players to join the Saudi Pro League (SPL).

Ronaldo during a SPL fixture

The man himself is a brand, which is evident by glancing at his 21-year-old career, in which he signed remarkable endorsement deals. Let’s take a look at the Portuguese striker’s endorsements, net worth, investments, and charitable efforts.


Cristiano Ronaldo is one of a handful of players who have secured a $1 billion lifetime contract with Nike.

Cristiano has been the global brand ambassador for TAG Heuer, a high-end Swiss watchmaker, since April 2014. Ronaldo also inked a contract with Free Fire in 2020.

In 2023, the athlete also extended ties with Herbalife for 10 years. He also developed an exclusive multi-year NFT partnership with Binance.

Furthermore, throughout his career, Ronaldo has served as an ambassador for numerous well-known companies, including Armani, Unilever, Clear, Altice, MTG, Egyptian Steel, American Tourister, LiveScore, 7EGEND, Insparya, and CR7 Fitness.

Net worth:

With more than 619 million Instagram followers, the Portuguese celebrity is regarded as one of the most followed people, and Ronaldo is adept at leveraging his following for personal financial gains. According to the latest reports, he has an incredible net worth of more than $500 million.

Ronaldo has made terrific strides on the commercial pitch as well, which is evident from his lifetime partnership with Nike to his empire of apparel, perfumes, and fitness centres.

Lately, his net worth has steadily increased as a result of his recent transfer to Al Nassr and new endorsement contracts.

According to Forbes, Ronaldo was the third highest-paid sportsperson worldwide in 2021. The five-time FIFA Player of the Year also became the first active athlete in a team sport to earn over $1 billion in lifetime earnings in 2020.


In 2023, CR7 made investments in Chrono24 and Ultimate Football League.

Ronaldo has spread out his holdings and invested a lot of money into the hair transplant sector. The Portuguese football striker also sells a range of products under his trademarked moniker, CR7, which includes clothes, perfumes, and more.

Cristiano has also invested in hotels all across the globe. The 168 rooms in the 10-story Pestana CR7 Hotel on Gran Via in Madrid include a fitness centre, on-site training sessions, and various sporting amenities. In addition, Ronaldo has 14 million euros invested in variable capital investment firms and a few international organisations, including Apple and Volkswagen.

Additionally, he has invested in buying an aviation business that specialises in renting out planes.


Cristiano Ronaldo makes donations to charities including World Vision, AIDS Still Required, UNICEF, and Save the Children, among others. In October 2017, the superstar also put his 2013 Ballon d’Or trophy up for auction to raise about £600,000 for the Make-A-Wish charity.

He has also made financial contributions to support those affected by natural catastrophes like the COVID-19 epidemic and the earthquakes in Nepal, Syria and Turkey.

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