The popular beverage brand, Thums Up has released a new advertising campaign, featuring Indian Cricket Team players.
The new TV commercial features players like Rohit Sharma, Mohammed Siraj, Jasprit Bumrah, and Ravindra Jadeja. The new advertisement released under the name “Thums Up Utha, India India Macha” shows the spirit of making India believe in Team India. The visualization of the advertisement has been done through an impeccable way of storytelling by using the voice of renowned Bollywood actor, Shah Rukh Khan. The storyline of the commercial explores the current feelings of Indian cricket fans: their ardent hearts, which fiercely proclaim, “India Will Win!” and their thoughtful minds, which wonder, “Will India Win?
Commenting on this new TV campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia, said, “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home.We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolizing the inner conflict on ‘Will India win this World Cup”
The renowned soft drink brand will serve as the official beverage partner of the marquee sporting event of the year, the ICC ODI Cricket World Cup 2023.