Tata Capital Limited (TCL), the flagship financial services company of the Tata Group, has unveiled a brand campaign ‘Khoobsurat Chinta,’ for the Women’s Premier League (WPL) 2024.
The term “Khoobsurat Chinta” indicates the company’s dedication to resolving clients’ financial issues (chintayein) while motivating them to concentrate on more positive life “worries.” WPL 2024 has incorporated this advertising idea, which encourages players to appreciate and concentrate on the significant and relevant moments in their lives.
The campaign begins with a series of “tell-all” videos in which the WPL 2024 captains talk about the times when they were able to concentrate on their Khoobsurat Chinta. These talks will be further strengthened by candid activities promoted on Tata Capital’s social media channels. Viewers can join in these discussions for an opportunity to win Tata Capital-sponsored premium fan box tickets to both the Bengaluru and Delhi matches.
Abonty Banerjee, Chief Operating Officer – Digital and Marketing, Tata Capital, said, “Our collaboration with WPL underscores our commitment to empower women across all spheres. Our goal is to celebrate the remarkable journey of women in Indian cricket, encapsulating the essence of determination and accomplishment. Through this campaign, we are weaving the spirit of the ‘Khoobsurat Chinta’ into every game, celebrating moments that resonate on and off the field.”
The campaign is expected to run for three to four weeks and will be available on Facebook, Twitter, Instagram, and YouTube.