Star Sports, the official broadcaster of International Cricket Council (ICC) events, produced yet another record-breaking viewership during the ICC World Test Championship (WTC) Final 2023.
According to BARC, 124 million viewers tuned in to witness the live broadcast of the ICC WTC Final 2023, the most ever for any Test match and 32% more than the previous ICC WTC Final 2021 between India and New Zealand. The broadcaster also surpassed the previous edition of the ICC WTC Final and any other test match in history with an astonishing 14.4 billion minutes of live broadcast watch time.
Star Sports Spokesperson said, “We are proud to achieve yet another milestone for Cricket viewership with the ICC World Test Championship Final ’23. The overwhelming response from fans is a testament to our relentless efforts to enhance accessibility to Cricket and foster a deeper passion for the game. Star Sports’ exceptional marketing campaigns, unparalleled coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV.”
The remarkable viewership ratings for the ICC WTC Final 2023 follow an incredible year of live broadcasts for Star Sports Network, which shattered viewership records throughout forms and competitions. Throughout the past year, the television network has regularly produced unprecedented viewership in cricket, with Asia Cup 2022 viewership boosting by 16% from the previous edition of the tournament and registering the most watched India v Pakistan match outside World Cups, India’s bilateral ODIs versus Australia and South Africa rating 30-40% higher, and the Border-Gavaskar Trophy 2023 additionally resulting in astounding viewing figures.
Furthermore, the broadcaster made history by providing the biggest Indian Premier League (IPL) 2023 ever seen on television, resulting in drawing 482 million viewers for the first time ever.
Star Sports is anticipating forward to spark cricket fans and provide historic audience aggregation on television with an action-packed Indian cricket calendar that includes Asia Cup 2023 and the ICC ODI Men’s Cricket World Cup 2023, and the India tour of South Africa.