Star Sports, the official broadcaster of the Indian Premier League (IPL) 2024, has inked a sponsorship association with Real Fruit Power, Dabur’s top preservative-free packed juice product.
As part of the deal, the brand has been named the network’s official broadcast partner for the ongoing IPL season.
Rajiv Dubey, Senior General Manager, Head of Media, Dabur, said, “Dabur proudly joins the IPL 2024 journey, bridging tradition with innovation, as we champion wellness in every match and inspire the next generation of cricket enthusiasts to thrive both on and off the field.”
Real Fruit Power is the favoured option among customers, and this affection has propelled the brand to the top of the juice market in India. The brand has been named ‘India’s Most Trusted Brand’ for six years in the juices category. Real Fruit Power is made from the finest fruits and contains zero additional preservatives, so in addition to taste, it provides fruit power.
Before this deal, the media network has also inked 15 brands as sponsors for IPL 2024 – Dream11, Asian Paints, Vimal, Groww, RuPay, HDFC PayZapp, Thums Up Charged, Havells, Joy Cosmetics, Dettol, Harpic, Amul, Parle, Vanessa, and Mondelez.