Star Sports, India’s top sports network, announces its campaign #UmeedSeYakeenTak ahead of the fourth edition of the Khelo India Youth Games.
The Khelo India Initiative (KISCE) has created a strong framework for making India a multi-sporting nation by harnessing the country’s great sporting potential and providing the youth with a solid foundation and top-notch infrastructure.
The tournament will take place on June 4, 2022, in Panchkula, Haryana, and will be broadcasted LIVE and exclusive on the Star Sports Network and Disney+ Hotstar.
The commercial film, created and conceptualized by the in-house team at Disney Star, features Anurag Thakur, Minister of Sports and Youth Affairs, leading the support for the future generation of heroes. The film also showcases the two-time Olympic medallist PV Sindhu and Tokyo Olympics gold medallist and javelin sensation Neeraj Chopra in action, raising the intensity and motivation level of the 8,500+ participants.
Speaking about the campaign, a Star Sports spokesperson said, “The exemplary performances of our athletes at the various global multi-sporting events stand testament to the emotion that we are now at the cusp of transforming hope into belief when it comes to winning medals globally. Disney Star, together with the Ministry of Sports and Youth Affairs, intends to realize this shared vision through the launch of our campaign #UmeedSeYakeenTak. With the aim and commitment to make Khelo India Youth Games one of the largest annual youth sports events in the world, Disney Star will provide a more vibrant coverage for youth sports and help create many young heroes this season.”
The multi-sport event will witness the emergence of heroes in 15+ sports, as well as the introduction of five indigenous sports: Gatka, Thang-ta, Kalarippayattu, Mallakhamb, and Yogasana. KIYG has discovered athletes such as shooters Manu Bhaker, Mehuli Ghosh, Saurabh Chaudhary, and weightlifter Jeremy Lalrinnunga, who have gone on to represent the country in the Olympics, Youth Olympics, and Commonwealth Games.