The Spanish football governing council, the Royal Spanish Football Federation (RFEF) has announced a new multi-year sponsorship agreement with one of the elite Spanish energy drink companies, Eneryeti.
In this deal, Eneryeti will be known as ‘The Energy of the National Team’ for the next three years.
Together, the two will work on various projects designed to showcase their mutual admiration.
The energy drink business has spent the last ten years creating and marketing soft drinks. Its offerings fall into three primary market groups: energy drinks, sports drinks, and soft drinks.
Over the course of its ten years in business, it has made an effort to innovate and provide consumers value in terms of tastes, as well as being a trailblazer in the fight for healthier consumption. In light of this effort, Eneryeti has also launched zero- or low-sugar goods, and these items now make up 50% of the company’s sales.