Southampton FC bag multi-year kit deal with Puma

Puma will design and manufacture playing kits for all Southampton teams, encompassing the men's, women's, and academy squads.

The English Football League (EFL) Championship team, Southampton Football Club (SFC) have secured a four-year partnership with the global sportswear brand, Puma.

This marks the first-ever collaboration between the two entities.

The agreement sees PUMA become the official kit supplier for the Saints, commencing with the 2024/25 season. The German sportswear giant will design and manufacture the red and white stripes, encompassing the men’s, women’s, and academy squads. Supporters can look forward to seeing the all-new kits, along with training wear, travel wear and accessories, which will be revealed this summer.

This move signifies a new chapter for the team based in Southampton, Hampshire, as they embark on this exciting partnership with PUMA.

Phil Parsons, CEO of Southampton Football Club, said, “We’re thrilled to announce this new long-term partnership with PUMA. It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans. We look forward to working closely with PUMA on a wide variety of projects over the coming years in order to build upon the success we are having as a club, both on and off the pitch.”

Bas van den Bemt, Managing Director of PUMA UKI, said, “We’re delighted to be partnering with such a prestigious club like Southampton for the first time. We’re excited to be joining the club on their journey back to the top flight of English football. Partnering with a forward-thinking club like the Saints matches our identity and strategy for the future.”

Puma, founded in 1948, is known for its athletic footwear, apparel, and accessories. The German brand focuses on innovation and performance technology to help athletes reach their full potential. The brand also has a strong foothold in casual wear, offering stylish designs alongside its sport-oriented collections. In India, cricketers Virat Kohli and Mohammed Shami are among the stars representing Puma, reflecting the brand’s commitment to the Indian market. PUMA is also the kit supplier to the Indian Premier League (IPL) and Women’s Premier League (WPL) teams, Delhi Capitals (DC) and Royal Challengers Bengaluru (RCB) and recently unveiled a new ad campaign featuring star players – Rishabh PantIshant Sharma and Yash Dhull

Earlier this month, the team from the South Coast announced a partnership with the leading online card and gift retailer, Moonpig.

The Saints are in their first season of the EFL Championship following relegation from the Premier League (PL). Despite a mixed start, they’ve found their rhythm, winning 23 games out of 40 played and losing only eight.

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