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Sinclair Group signs renewal with NBA

Bally Sports Regional Networks of the DSG will deliver live exclusive games of 16 NBA teams to their local cities.

The American telecommunications conglomerate, Sinclair Broadcast Group, through its subsidiary firm Diamond Sports Group (DSG), has successfully renewed its digital distribution and extended market rights of 16 franchises of the National Basketball Association (NBA). Through this renewal, the media company will also gain direct-to-consumer (DTC) rights for these franchises.

In this collaboration, the Bally Sports Regional Networks will deliver streaming content, live exclusive games of the popular basketball competition on a DTC basis to native cities of the 16 NBA teams.

The teams include Atlanta HawksCharlotte HornetsCleveland CavaliersDallas Mavericks, Detroit Pistons, Indiana Pacers, LA Clippers, Memphis Grizzlies, Miami Heat, Milwaukee BucksMinnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Orlando MagicPhoenix Suns, and San Antonio Spurs.

On this agreement, Chris Ripley, the President and Chief Executive Officer of Sinclair Broadcast Group put forth his views and said, “We are excited about our continued partnership with the NBA which allows us to bring the league’s in-demand and exciting basketball content to local fans across multiple platforms. Sinclair places the highest importance on connecting sports fans with live games and other sports content. We are looking forward to the launch of our DTC platform in 2022, ushering in a new era of local sports viewing with a more personalized and dynamic viewing experience.”

Sinclair Broadcast Group, Inc. is a leading broadcaster of local sports and news. The diversified media company operates 21 regional sports network brands, provides services to 185 television stations in 86 markets and owns notable national networks such as Tennis Channel and Stadium.

The prominent regional media group also holds streaming rights of 14 franchises of the Major League Baseball (MLB) and has recently bagged the exclusive media rights of the National Hockey League (NHL).

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