Following the partnership, Celsius has been named the official partner of the Italian racing team. The American entity will also become the exclusive energy sponsor for all 2023 US Formula 1 Grand Prix races.
As per the partnership, the energy drink’s logo will be featured on the racing cars, from the start of the Miami Grand Prix, which is all set to commence on May 7.
The company will also work with the racing team in order to give fans of both parties involved, engaging social media content as well as special activations both on and off the track.
Celsius is a premium American energy drink that brings several delicious sparkling and non-carbonated flavours such as orange, jackfruit, acai, lemon, grapes, wild berry, kiwi guava, and strawberry. The company aims to bring fitness to people’s lives with these energy drinks that can energise them to work hard.
John Fieldly, President and Chief Executive of Celsius, said, “We are thrilled to announce our partnership with one of the sport’s most iconic brands as the Exclusive Energy Drink Partner for the 2023 US Grand Prix Races and to engage millions of Formula 1 enthusiasts.”