Formula 1 team Scuderia AlphaTauri and global streaming platform DAZN have formed a partnership to create original content throughout the 2021 season, which will include exclusive team news, insights, and analysis. As part of this deal, DAZN has also signed team driver Yuki Tsunoda as a brand ambassador for Japan.
.@dazn_jpn join the squad as an official partner for the 2021 season 🤙 with @yukitsunoda07 taking on a brand ambassador role ✌️ @dazn_jpn 2021年シーズンのオフィシャルパートナーシップを締結 🤙 そして、@yukitsunoda07 がブランドアンバサダーに就任 👊
— Scuderia AlphaTauri (@AlphaTauriF1) March 4, 2021
Tsunoda, the first Japanese driver to race in F1 since 2014, will be an integral part of the collaboration. The 20-year-old F1 drivers said, “I’m really excited for this partnership between DAZN and Scuderia AlphaTauri, especially as I’ll be a brand ambassador, as it means my Japanese fans will have direct access to the team and myself when we’re racing in Formula 1. We all know that Japanese fans are super enthusiastic – as we always see in Suzuka – so I’m looking forward to seeing how the DAZN subscribers interact with the content. As, I hope that the exclusive videos we provide through DAZN can allow more fans to become interested in F1, and I believe it’s the perfect platform to be able to provide this access.”
The content created by DAZN will be uploaded to the streaming service weekly during the season along with the live and on-demand coverage of all races, starting with the Bahrain Grand Prix on March 28. Additionally, DAZN and Scuderia AlphaTauri are creating exclusive DAZN annual pass and gift packs for superfans in Japan. These will give them access to the competition and virtual or in-person meet-and-greets with Yuki Tsunoda, Pierre Gasly, and the team.
Commenting on the new partnership, Martyn Jones, executive vice president of DAZN Japan, said, “The partnership with Scuderia AlphaTauri and Yuki Tsunoda underlines our continuing commitment to investing in working with the biggest stars and best teams to create high-quality original content that complements live events. We believe in the power of storytelling, in the build-up to the race, through live coverage and after the event. With this partnership, we can bring the full story of Formula One and Yuki to life for all Japanese motorsports fans on DAZN.”
DAZN is increasingly becoming an important name in Formula 1 as it has already bagged broadcasting rights of the sport in Spain and Japan. As for Scuderia AlphaTauri, the team made its debut last year and achieved its first podium finish and race victory during the 2020 Italian Grand Prix with Pierre Gasly. With the addition of a promising talent like Yuki Tsunoda, this time around, the team will strive to do better.