The Saudi Arabian Football Federation (SAFF) has announced a new sponsorship agreement with a German sportswear brand, Adidas.
Adidas will be the main provider of all training and match wear for the federation teams, such as the men’s, women’s, and youth teams, under the new agreement, which will last until 2026.
Beginning in March of next year, the accord grants the brand, which will replace Nike, commercial rights both on and off the field, as well as branding opportunities all over traditional and online media.
Nike’s nine-year supply of Saudi Arabian shirts will come to an end with this development
Furthermore, the broad agreement is for empowering Adidas’ dedication to growing women’s football and investing in grassroots football.
SAFF President, Yasser Al-Misehal, said, “Adidas respects our past, and our present and admires our committed ambition to open up football to all. In the Kingdom football is a force for good and brings joy to so many, joy which is spreading to even more people thanks to the growth of women’s football.
“There is fresh energy and a genuine sense of optimism and excitement in Saudi Arabia, that Adidas believes in and wants to be part of. For the Saudi people, Adidas is synonymous with football and are looking forward to kicking off this relationship.”
Bilal Fares, Adidas’ Regional Manager, Middle East, commented, “We believe that through sport, we have the power to change lives and we’re delighted to support the federation’s strategy to enhance access to women’s football across the Kingdom. The partnership (builds) on the brand’s wider ambitions to increase sports participation across the Kingdom in line with Vision 2030.”
On the field, the Saudi Arabian team will begin its FIFA World Cup Qatar 2022 journey today i.e. November 22 against the Lionel Messi-led side, Argentina. The game is set to commence at 3:30 PM IST and will be available for fans on Sports18 and JioCinema.