An exclusive solid wood furniture store, Saraf Furniture has announced the former South African cricketer, Jonty Rhodes as a brand ambassador.
As part of the deal, the company also filmed an advertisement featuring the legendary cricketer which has been released on various social networking platforms.
Jonty Rhodes will promote Saraf Furniture’s products as part of this collaboration, expanding the company’s national reach. The organisation intends to use digital media to publicise its line of goods in addition to outdoor marketing and in-store visual branding (print and electronic) as part of the branding effort.
Raghunandan Sarraf, Founder and CEO, Saraf Furniture, said, “We are delighted to have Jonty Rhodes as the face of our brand. Rhodes shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”