Paytm First Games (PFG), a subsidiary of the digital financial service platform Paytm, has appointed Indian legend Sachin Tendulkar as its Brand Ambassador. This partnership comes ahead of IPL 2020, in which Tendulkar would promote the Paytm gaming platform and all its fantasy sports.
Paytm is the official umpire partner for IPL till 2022 and has been the title sponsor for Indian cricket. PFG has also set aside Rs.300 Cr to be spent on marketing and promotions of the gaming platform to gain market growth in the business space which is prominently dominated by Dream11.
Before IPL, PFG was also associated with Caribbean Premier League (CPL) as the principal sponsor of the Jamaica Talawahas team. India is considered to be the home for fantasy gaming platforms. As per one of the reports, India has more than 140+ million fantasy game users registered across different apps and platforms.
PFG offers over 50 games, where the most popular is fantasy sports. The platform currently engages with over 80 million users and is planning to expand more. With this current partnership, Paytm wishes to reach out to a greater audience and register them on PFG to have a wonderful experience.
Tendulkar will also help them leverage their brand image by creating awareness about the genre of fantasy sports in India. He’ll be a part of various digital campaigns and TVC. Other than Cricket, he’ll also be promoting kabaddi, football, and basketball.